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I hear a lot about blogging?
What is it and should my company be blogging?
Blog, short for Web Log, is basically an online diary but for
businesses it is the latest marketing tool. By creating a blog and feeding that blog to specific sites on the Internet,
you can increase your target market exponentially with minimal cost. The challenge for many small and medium sized businesses
is finding the time to maintain a blog on a regular basis. That is where The Wordslingers come in handy.
We can help you set up your blog and/or provide regular content for it with a limited amount of time and effort on your part.
I'm confident in my company's business communications but I have been
asked to write an article for a trade journal. I don't have the time or inclination to write it but it would be
great exposure for my company. What should I do?
You're right that you wouldn't want to
miss a valuable opportunity like this for your business. The WordSlingers can easily solve this for you as we
handle one-time projects such as this. After an initial meeting with you to determine the article topic and gather
related information, we would research the topic, write a draft for your review and then finalize the article based on your
input to the draft.
We've had our website for a few years now and it just
doesn't seem to be driving business. How can we change that?
There are many reasons why websites
fail to drive in the business you want. Some are technical such as the speed and functionality of the website
but another important reason is the actual content. Some questions to ask yourself in order to begin improving your
website's content include: Does the information on the site provide value to the customer? If not, then customers
won't return. Is the information stale or static? If so, then customers will assume there is nothing
new or exciting to learn about your business or product. Is the information easy to read and concise? If it isn't
you can assume they aren't reading what you have out there. The WordSlingers can help you assess your website
and provide fresh and updated content.
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